Free Resources

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These are free to use in your advisory firm, but are not for resale, republication, or redistribution. This includes a prohibition against uploading to an AI agent for rebranding.

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Website Tools

Put your website to work.

Interactive tools you can put directly on your own site — useful enough to bring visitors back and built to generate leads instead of just sitting there. Every one of them also gives search engines a reason to send more traffic your way, since real engagement on a page is exactly what search rankings reward.

Website Tools
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Online Tool

Client Intake or Qualifying Lead Form Template

A guided intake form that collects contact details, financial concerns, and what matters most to a prospect before the first meeting — brandable with your firm's own logo and colors, and built to help you determine which website visitors are qualified leads.

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Online Tool

IRMAA Appeal

A step-by-step web tool that calculates your client's potential Medicare IRMAA savings, collects their information, and generates a pre-filled Form SSA-44 ready to submit — all in their web browser so nothing is sent to a server.

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Online Tool

Values-Based Planning Exercise

An interactive web tool that guides clients through identifying their core values, connecting them to life priorities, and building a values-aligned financial plan. All done in the comfort of their own home - taking all the time they need for deep reflection.

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Online Tool

Onboarding Structural Inspection

A free self-assessment that scores your client onboarding workflow across 8 structural elements — handoffs, data entry, compliance, client experience — and issues a green, yellow, or red tag.

Erin Coe

These tools are a small sample of what I build for advisory firms. If your operations could use this kind of thinking applied systematically — to your CRM, your workflows, your onboarding process, your entire tech stack — I'd love to talk.