Free Resources

Just before you dive in…

Drop your name and email to access the library. I’ll let you know when new tools are added. No spam, ever.

These are free to use in your advisory firm, but are not for resale, republication, or redistribution. This includes a prohibition against uploading to an AI agent for rebranding.

Something went wrong — please try again.

Unsubscribe anytime.

Home Services Benefits About Resources Blog Contact
← All Resources

Firm Management

Run the practice like the asset it is.

Operational guides for the business behind the business — CRM setup, a self-assessment for your advisor tech stack, and a free calculator training tool for your paraplanners and CFP® candidates.

Firm Management
📋

Checklist

CRM Setup Checklist

Step-by-step configuration guide for Redtail and Wealthbox — fields, tags, pipelines, and integrations for a small RIA.

🏷️

Reference Guide

CRM Tag Library

A working reference of special service and planning-trigger tags for client segmentation — RMDs, QCDs, Medicare enrollment, catch-up contributions, and more — grouped by category with guidance on when to apply and revisit each one.

🛡️

Checklist

CRM Audit-Preparedness Checklist

An 8-point test to run on your CRM before a state or SEC examiner asks — client communications, access logs, data retention, security, and more.

🔍

Guide

Tech Stack Audit Guide

A self-assessment to identify gaps, redundancies, and integration opportunities across your current advisor tech stack.

🤖

Self-Assessment

AI Governance Self-Audit

A plain-language walk-through of the AI-related risk areas examiners are actually reviewing — data privacy, marketing claims, supervision, and recordkeeping — with an explanation for every answer, not just the risky ones.

🧮

Online Tool

Financial Calculator Training Tool

A free 200-question practice tool for paraplanners and CFP® candidates — time value of money, loan amortization, bonds, interest rate conversions, and more, with the exact HP 10bII+ or HP 12C keystrokes explained on every missed question.

Erin Coe

These tools are a small sample of what I build for advisory firms. If your operations could use this kind of thinking applied systematically — to your CRM, your workflows, your onboarding process, your entire tech stack — I'd love to talk.